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عمومی::
اثر برونی
A customer's decisions across the five A's are usually influenced by a combination of their own influence, others' influence, and outer influence.
The outer influence comes from external sources.
From a brand's standpoint, outer influence is still manageable and controllable.
Outer influence often reaches customers first.
If a brand success fully triggers conversation with Outer influence, it is usually followed by others' influence.
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