داستان آبیدیک

outer influence


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1 عمومی:: اثر برونی

A customer's decisions across the five A's are usually influenced by a combination of their own influence, others' influence, and outer influence. The outer influence comes from external sources. From a brand's standpoint, outer influence is still manageable and controllable. Outer influence often reaches customers first. If a brand success­ fully triggers conversation with Outer influence, it is usually followed by others' influence.

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